Järvenpää was included in the Taloustutkimus Municipal Image Survey, which was conducted in late 2023. The city is satisfied with several image factors, but there was also room for improvement.
Järvenpää is seen as a city with good transport connections (8.36), where people place emphasis on smooth cooperation with the business community (7.85) and are entrepreneur-friendly (7.80). The city is also satisfied with the strengthening of its vitality (7.73), its marketing (7.56), the information it provides to businesses (7.52) and its planning for business (7.52). At the same time, Järvenpää is seen as actively promoting international skills and labour immigration (7.38) and cooperation between the municipality and businesses (7.35).
The results come from a survey commissioned by Taloustutkimus on the image of municipalities, which asked business decision-makers and companies about their views on municipalities as an operating environment. The survey included 53 of Finland's largest municipalities and cities (over 20 000 inhabitants) and the business companies operating in their area. The survey asked business decision-makers about their overall impression, image and willingness to recommend Järvenpää. The survey also asked business decision-makers and companies for their perceptions of municipal business enterprises.
Business decision-makers responded to the survey on 21 August.-23.10.2023. There are differences in the number of respondents per municipality. A total of 43 business decision-makers or companies rated Järvenpää in terms of overall impression and 47 in terms of image and willingness to recommend. Järvenpää received the most responses from the main sectors of services (40%) and industry and construction (40%).
Key findings and areas for development
When looking at the average of the image factors, Järvenpää was the 8th most successful municipality in the survey (7.49), above the average of all municipalities (7.17). In particular, the municipality's information (ranked 3rd) and marketing (ranked 4th) came out on top in the responses of business decision-makers and companies.
In terms of popularity, Järvenpää was ranked 16th in the country (NPS -19). In terms of overall impression, Järvenpää was ranked 26th, although the overall impression average (7.38) was at the same level as the average for all municipalities (7.39). The areas where Järvenpää has the most room for improvement in terms of average and overall impression include support for innovation (6.88), inter-municipal cooperation (6.95), access to labour (6.85) and commercial services in the city centre (7.35).).
Järvenpää was compared to all the municipalities in the study and to a separate comparison group (Lahti, Tuusula, Kerava, Hyvinkää and Hämeenlinna). Järvenpää ranked 4th (7.38) in the overall impression between the comparison municipalities and second in the willingness to recommend. The average of the image factors for 2014-2023, Järvenpää was the best on average among its peer municipalities.
Compared to the previous survey conducted in 2022, the image factors that show the biggest increase are: support for innovation (6.88, up +0.25), easy access to municipal officials (7.38, up +0.61), informing businesses about municipal affairs (7.52, up +0.23) and municipal marketing (7.56, up +0.32).
- Overall, all indicators show an upward trend, although the number of respondents is relatively small, making it difficult to assess the broader picture. One of the things we have been focusing on recently is making local businesses aware of what is happening in the business and economic life in Järvenpää and beyond," says Business Järvenpää's Business Services Manager Susanna Aramo and Programme Manager Heikki Häyhä.
- Above all, Järvenpää is a growing and developing city, the northern centre of the metropolitan area. We want to secure the opportunities for businesses in Järvenpää to operate and provide services by continuously developing them. It is a good idea to continue to work on the areas that are already working and to look at the areas that need improvement.
Municipal image 2023 Järvenpää - a summary
For more information:
Tommi Saarnio
Research Manager, Housoustutkimus
tel. 040 767 6281
[email protected]
Susanna Aramo
Business Services Manager, Business Järvenpää
tel. 040 315 3130
[email protected]
Heikki Häyhää
Programme Manager, Business Järvenpää
tel. 040 315 2959
[email protected]